The celluloid pinback button was patented in 1896 by the Whitehead and Hoag Company of New Jersey. It was an exciting, new way to colorfully advertise products, commemorate people or events, support favorite causes and candidates, or memorialize a fallen hero, by wearing on one's lapel, jacket or bag. Of course, many students, fans and alumni have proudly worn pinback buttons to show support for the Badgers over the years.
Below is a display of Wisconsin homecoming buttons that often illustrated the kind of spirit and excitement reserved for only the most special of events on the college campus.
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1962 vs. Northwestern |
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1963 vs. Northwestern |
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1964 vs. Michigan State |
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1965 vs. Ohio State |
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1966 vs. Purdue |
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1968 vs. Indiana |
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1969 vs. Indiana
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1979 vs. Iowa |
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1982 vs. Toledo
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1989 vs. Northwestern
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